![]() ![]() General Email Marketing Statistics and Best Practices 74% of Baby Boomers think email is the most personal channel to communicate with brands.20% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on gender, race, ethnicity.4 out of 5 marketers said they’d rather give up social media than email marketing.78% of marketers have seen an increase in email engagement over the last 12 months.35% of marketers send their customers 3-5 emails per week.Marketers who use segmented campaigns note as much as a 760% increase in revenue.Nearly 1 in 5 email campaigns is not optimized for mobile devices. ![]()
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